It works with football clubs, national teams, competitions, leagues, players and media outlets to help brands secure sponsorship deals. SportQuake is a sports marketing agency with offices in London, Madrid, Beijing and Hong Kong. When The Athletic approached multiple football clubs earlier this year about their arrangements with white-label firms, virtually none could answer basic questions about the companies, such as what countries they are based in.ĭr James Noyes, senior fellow at the Social Market Foundation, said: “We do not know enough about where these companies are based, who owns them or where their wealth comes from.” What is SportQuake? The UK Gambling Commission has admitted to “concern” that some of the companies running white-label websites may not have effective anti-money-laundering controls or carry out “sufficient due diligence” to ensure there are no “links to criminal activity”. Many of these firms advertise on UK shirts and stadium billboards in Chinese Mandarin, despite the fact that gambling is largely prohibited in China. This gives them the right to advertise to TV-watching consumers in Asia via Premier League football shirts. The companies set up UK-facing websites via firms in offshore jurisdictions such as Malta or the Isle of Man, and then apply to access the UK market via a ‘white-label’. They are all based in Asia and access the UK market via the ‘white-label’ system.Ī ‘white-label’ is a site that is operated by someone other than the brand owner. What do these gambling firms have in common?

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